1) A STRONG PURPOSE.
Defining the purpose of your website is crucial. Your purpose will be the guideline that will help you design the architecture, flow, content, images and messaging of your website.
2) A DISTINCT VOICE.
A voice that reflects who the brand is and sets YOU apart from competitors.
3) AN INTENTIONAL VISUAL IDENTITY.
That includes a logo, a color palette and distinct typography that stay consistent throughout the internet.
4) A WELL-THOUGHT PATH AND FLOW.
Take your customer by the hand and show them the way... where do you want them to go? What action should they take? Make it as simple and organised as possible! They shouldn't consume any calories to understand what you have to offer or if you are a good match for them.
Always choose SIMPLICITY over COMPLEXITY.
5) KEEP IT FRESH & UPDATED.
You grow and evolve so should your website. Keep the information updated and the design modern and appealing!
6) WAYS TO CONTACT YOU.
Make it super easy for your visitors to connect directly with you!
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